What the Future of Business Means for Your Brand Last week I attended The Greater Narellan Chamber of Commerce combined event featuring social researcher and futurist Mark McCrindle. The presentation explored some of the biggest trends shaping the future of business,...
EMOTIONAL BRANDING FOR SMALL BUSINESS: HOW TO BUILD A BRAND PEOPLE TRUST “Your vision will become clear only when you can look into your own heart.” – Carl Jung Branding is not just about logos, colours or having a pretty social feed. At its core, branding is about...
BASIC BRANDING STEPS WHEN STARTING A BUSINESS “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin This month I want to talk to...
THE POWER OF EMOTION IN 2026 “Emotions are the language of the soul. If you want to connect, speak their language.” – Elizabeth Gilbert, Author In 2026, it’s no longer just about have a great product, it’s about how you make people feel. Your customers are looking for...
BRANDING IN 2026: Balancing AI and Human Connection “Strive not to be a success, but to be of value.” – Albert Einstein Welcome to this month’s brand update. As we head into March (seriously, where is the time going!), businesses are moving full steam into the year....
FROM BRAND CONFUSION TO BRAND CONFIDENCE. Brand not working? Read on… “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin Happy New Year and welcome to 2026! I hope you had a wonderful and relaxing break, enjoying time...
