BASIC BRANDING STEPS WHEN STARTING A BUSINESS “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin This month I want to talk to...
WHAT TODAY’S CONSUMERS REALLY WANT “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Welcome to November! That time of year when everything seems to speed up and Christmas...
CROSS PROMOTION MARKETING “You can’t buy engagement. You have to build engagement.” Tara-Nicholle Nelson Here we go, into the home stretch for yet another year. Christmas decorations are appearing in the shops and everyone is starting to plan their...
This month, let’s learn about Targeted Advertising; “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”- Peter F. Drucker Targeted advertising is on average almost twice as effective...
“Everyone is NOT your Customer”Seth Godin, American Author, Businessman & Marketer This month we are going to focus on developing your Target Audience. You will learn why it’s vital that you take the time to delve deep and gain a really clear...
EVERYONE IS NOT YOUR CUSTOMER Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
