Wow Studios Logo & Visual Identity graphic design

VISUAL IDENTITY

Logos, Visual Identity & Brand Collateral

Logo Design • Brand Guidelines • Social Media Icons • Email Signature • Business Cards • Gift Vouchers • Swing Tags • Stationary • Stickers • And more…

Concept to Creation: Sage & Skye

Join us as we explore the logo design process with Sage & Skye Events.

We began with the idea of utilising the Sage plant in the logo design and using a real life plant image as the base we sketched a custom sage drawing.

We then converted this into a digital file and created a range of logo designs utilising the sage drawing in a variety of ways incorporating the circular design style the client wanted along with their tagline; Luxury Picnics & Table Settings.

The final design utilises the sage drawing and tagline as a circular border to frame the business name with a soft sage green colour palette.

Simple, elegant and luxurious. This logo exudes an air of stylish indulgence.

Brands brought to life: Marmalade Money

Based on the Brand Essence attributes discovered as part of the discoveryphase, we determined the challenge here was to develop a visual identity that showcased Marmalade Money as passionate, invested, inspiring, knowledgeable and motivating.

The modern, colourful, clean and simple design represents Marmalade Money as an approchable and trustworthy brand.

Using a play on ‘Marmalade’ to add a touch of playfulness and as inspiration for the colour palette, we developed a series of concepts. The circular shape was selected as the design of choice and after a few additional tweaks Marmalade Money orange was born.

With a modern and simplistic logo, the colours needed to really pop to give the logo its stand out appeal. The bright orange brings in the playful element and exudes friendliness whilst the green grounds the logo and provides a sense of calm and prestige. The light blue was added as a background accent colour to promote trustworthiness and reliability.

Marmalade Money’s visual brand identity aims to create a relaxed yet professional vibe where the viewer identifies the brand as welcoming and positive. Along with the light blue background two textured backgrounds were also developed to add variety and texture to the overall visual identity and brand.