BASIC BRANDING STEPS WHEN STARTING A BUSINESS “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin This month I want to talk to...
FROM BRAND CONFUSION TO BRAND CONFIDENCE. Brand not working? Read on… “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin Happy New Year and welcome to 2026! I hope you had a wonderful and relaxing break, enjoying time...
REFRESH & RESET YOUR BRAND: ARE YOU READY FOR 2026? “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination.” – Sir Richard Branson We’ve made it to December, the season...
WHAT TODAY’S CONSUMERS REALLY WANT “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Welcome to November! That time of year when everything seems to speed up and Christmas...
BUILD BRAND CONFIDENCE “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs October is proving to be an exciting month for us here at Wow! Our Small Business Month (SBM) virtual workshops were a huge success, with outstanding attendance and...
SPRING CLEAN YOUR BRAND & REFRESH YOUR IMPACT “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann Spring is upon us finally and the sunshine is starting to appear and warm us up after a dreary and wet...
