THE SMALL BUSINESS SUPPORT GUIDE “When you support a small business, you’re supporting a dream.” – Jerry Greenfield, co-founder of Ben & Jerry’s A little support goes a long way. Launching my new business, Ladies Who Bluff, in the last few months has given...
THE CUSTOMER CONNECTION GAP; Why Great Businesses Get Overlooked(and how to fix it) “If you confuse, you lose.” – Donald Miller, Author of The StoryBrand Framework Ever wondered why some businesses seem to get noticed effortlessly… while others struggle to be seen?...
VISIBILITY WITHOUT BURNOUT A SMARTER WAY TO GROW YOUR BRAND “The essence of strategy is choosing what not to do.” – Michael Porter Have you ever felt like you’re constantly being told to do more? Post more. Show up more. Join another platform. Create more...
EMOTIONAL BRANDING FOR SMALL BUSINESS: HOW TO BUILD A BRAND PEOPLE TRUST “Your vision will become clear only when you can look into your own heart.” – Carl Jung Branding is not just about logos, colours or having a pretty social feed. At its core, branding is about...
BASIC BRANDING STEPS WHEN STARTING A BUSINESS “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin This month I want to talk to...
THE POWER OF EMOTION IN 2026 “Emotions are the language of the soul. If you want to connect, speak their language.” – Elizabeth Gilbert, Author In 2026, it’s no longer just about have a great product, it’s about how you make people feel. Your customers are looking for...
