BASIC BRANDING STEPS WHEN STARTING A BUSINESS “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin This month I want to talk to...
THE POWER OF EMOTION IN 2026 “Emotions are the language of the soul. If you want to connect, speak their language.” – Elizabeth Gilbert, Author In 2026, it’s no longer just about have a great product, it’s about how you make people feel. Your customers are looking for...
BRANDING IN 2026: Balancing AI and Human Connection “Strive not to be a success, but to be of value.” – Albert Einstein Welcome to this month’s brand update. As we head into March (seriously, where is the time going!), businesses are moving full steam into the year....
REFRESH & RESET YOUR BRAND: ARE YOU READY FOR 2026? “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination.” – Sir Richard Branson We’ve made it to December, the season...
ANSWER ENGINE OPTIMISATION (AEO): STRATEGIES FOR AI SEARCH I just came across a brilliant article from Neil Patel about Answer Engine Optimization (AEO) — and honestly, it’s something every small business owner needs to know about. AI is changing the way people...
Marketing in an AI World — What Every Small Business Needs to Know I recently attended Marketing in an AI World with Marie El Daghl from Chasing Albert during small business month, and it provided a really clear explanation of how AI is changing marketing,...
