THE CUSTOMER CONNECTION GAP; Why Great Businesses Get Overlooked(and how to fix it) “If you confuse, you lose.” – Donald Miller, Author of The StoryBrand Framework Ever wondered why some businesses seem to get noticed effortlessly… while others struggle to be seen?...
VISIBILITY WITHOUT BURNOUT A SMARTER WAY TO GROW YOUR BRAND “The essence of strategy is choosing what not to do.” – Michael Porter Have you ever felt like you’re constantly being told to do more? Post more. Show up more. Join another platform. Create more...
What the Future of Business Means for Your Brand Last week I attended The Greater Narellan Chamber of Commerce combined event featuring social researcher and futurist Mark McCrindle. The presentation explored some of the biggest trends shaping the future of business,...
EMOTIONAL BRANDING FOR SMALL BUSINESS: HOW TO BUILD A BRAND PEOPLE TRUST “Your vision will become clear only when you can look into your own heart.” – Carl Jung Branding is not just about logos, colours or having a pretty social feed. At its core, branding is about...
BASIC BRANDING STEPS WHEN STARTING A BUSINESS “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin This month I want to talk to...
