ANSWER ENGINE OPTIMISATION (AEO): STRATEGIES FOR AI SEARCH I just came across a brilliant article from Neil Patel about Answer Engine Optimization (AEO) — and honestly, it’s something every small business owner needs to know about. AI is changing the way people...
Marketing in an AI World — What Every Small Business Needs to Know I recently attended Marketing in an AI World with Marie El Daghl from Chasing Albert during small business month, and it provided a really clear explanation of how AI is changing marketing,...
WHAT TODAY’S CONSUMERS REALLY WANT “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Welcome to November! That time of year when everything seems to speed up and Christmas...
BUILD BRAND CONFIDENCE “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs October is proving to be an exciting month for us here at Wow! Our Small Business Month (SBM) virtual workshops were a huge success, with outstanding attendance and...
SPRING CLEAN YOUR BRAND & REFRESH YOUR IMPACT “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann Spring is upon us finally and the sunshine is starting to appear and warm us up after a dreary and wet...