FROM BRAND CONFUSION TO BRAND CONFIDENCE. Brand not working? Read on… “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin Happy New Year and welcome to 2026! I hope you had a wonderful and relaxing break, enjoying time...
REFRESH & RESET YOUR BRAND: ARE YOU READY FOR 2026? “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination.” – Sir Richard Branson We’ve made it to December, the season...
CREATIVE TRENDS 2026: WHAT THEY MEAN FOR YOUR BRAND AND HOW TO USE THEM Every year, around this time we get inundated by reports about what the big trends will be in the coming year and this year is no different. 2026 it seems is going to be all about softness,...
ANSWER ENGINE OPTIMISATION (AEO): STRATEGIES FOR AI SEARCH I just came across a brilliant article from Neil Patel about Answer Engine Optimization (AEO) — and honestly, it’s something every small business owner needs to know about. AI is changing the way people...
Marketing in an AI World — What Every Small Business Needs to Know I recently attended Marketing in an AI World with Marie El Daghl from Chasing Albert during small business month, and it provided a really clear explanation of how AI is changing marketing,...
