THE POWER OF EMOTION IN 2026 “Emotions are the language of the soul. If you want to connect, speak their language.” – Elizabeth Gilbert, Author In 2026, it’s no longer just about have a great product, it’s about how you make people feel. Your customers are looking for...
WHAT TODAY’S CONSUMERS REALLY WANT “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Welcome to November! That time of year when everything seems to speed up and Christmas...
BUILD BRAND CONFIDENCE “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs October is proving to be an exciting month for us here at Wow! Our Small Business Month (SBM) virtual workshops were a huge success, with outstanding attendance and...
CREATING AUTHENTIC BRAND VALUES “Branding is fascinating. Creating a brand that is authentic and timeless is what entrepreneurs dream of. Dare to be different, dare to dream.” – Independent Zen Welcome to this month’s edition of Big Branding for Little Businesses!Over...
ETHICAL AND SUSTAINABLE DESIGN “As consumers, we have so much power to change the world by just being careful in what we buy” – Emma Watson As we roll into March it’s time once again to talk design. A new month means fresh inspiration, and a chance to enliven...
WORD-OF-MOUTH MARKETING “A brand is no longer hat we tell the consumer it is – it is what consumerst ell each other it is.” Scott Cook Welcome to September! It’s been a busy but productive month here at Wow and it feels like the year really is just...
