WORD-OF-MOUTH MARKETING “A brand is no longer hat we tell the consumer it is – it is what consumerst ell each other it is.” Scott Cook Welcome to September! It’s been a busy but productive month here at Wow and it feels like the year really is just...
LEVERAGING SUCCESS How to use your past projects and sales to build trust with potential customers. “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” Ken Blanchard Phew, you made...
PURPOSE-DRIVEN BRANDING “The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” Richard Branson What a month that was… as we roll into the last month of the financial year it’s time to take stock of what you have achieved and...
This month, let’s learn about Targeted Advertising; “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”- Peter F. Drucker Targeted advertising is on average almost twice as effective...
Goal Planning! 2024 is here and it’s going to be a phenomenal year! Setting yourself up for success starts with a positive mindset and a solid goal plan. Sometimes you get lucky but for most entrepreneurs and business owners, success comes to those who work...
Proactive Branding “Great marketing isn’t just about conversion, but true connection”Marigold Consumer Trends Index 2023 As this year is drawing to a close, for some it’s time to relax and enjoy the Christmas break, however for the majority of small...
