The Silly Season is coming!Are you ready? Wow, it’s October already, how quickly time flies when your having fun! As we enter the last quarter of the year, if you haven’t done so already, it’s time to get organised with your end of year campaigns and...
HERE COMES CHRISTMAS! Let’s delve into Christmas Marketing! When is the right time to develop your Christmas marketing plans? If you’re a big company with lots of stakeholders and a marketing budget for tv commercials and advertising, then I hate to tell...
EVERYONE IS NOT YOUR CUSTOMER Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
DETERMINING YOUR TARGET AUDIENCE It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable. When you select specific target...
Tone of Voice Today I want to talk about tone of voice (TOV). TOV is all about how you convey your messages to your customers. It’s in the wording, the punctuation, and even in the length of the sentences and how they flow. The way you converse with your customers has...
How to Build your Brand Persona What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits. When we delve deep...
