CROSS PROMOTION MARKETING “You can’t buy engagement. You have to build engagement.” Tara-Nicholle Nelson Here we go, into the home stretch for yet another year. Christmas decorations are appearing in the shops and everyone is starting to plan their...
This month, let’s learn about Targeted Advertising; “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”- Peter F. Drucker Targeted advertising is on average almost twice as effective...
“Everyone is NOT your Customer”Seth Godin, American Author, Businessman & Marketer This month we are going to focus on developing your Target Audience. You will learn why it’s vital that you take the time to delve deep and gain a really clear...
EVERYONE IS NOT YOUR CUSTOMER Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
DETERMINING YOUR TARGET AUDIENCE It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable. When you select specific target...
Womenpreneurs: The Mastercard Index ‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to...
