Goal Planning! 2024 is here and it’s going to be a phenomenal year! Setting yourself up for success starts with a positive mindset and a solid goal plan. Sometimes you get lucky but for most entrepreneurs and business owners, success comes to those who work...
Proactive Branding “Great marketing isn’t just about conversion, but true connection”Marigold Consumer Trends Index 2023 As this year is drawing to a close, for some it’s time to relax and enjoy the Christmas break, however for the majority of small...
The Silly Season is coming!Are you ready? Wow, it’s October already, how quickly time flies when your having fun! As we enter the last quarter of the year, if you haven’t done so already, it’s time to get organised with your end of year campaigns and...
HERE COMES CHRISTMAS! Let’s delve into Christmas Marketing! When is the right time to develop your Christmas marketing plans? If you’re a big company with lots of stakeholders and a marketing budget for tv commercials and advertising, then I hate to tell...
EVERYONE IS NOT YOUR CUSTOMER Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
DETERMINING YOUR TARGET AUDIENCE It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable. When you select specific target...
