How to Build an Authentic Brand As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is...
Tone of Voice Today I want to talk about tone of voice (TOV). TOV is all about how you convey your messages to your customers. It’s in the wording, the punctuation, and even in the length of the sentences and how they flow. The way you converse with your customers has...
Write your Brand Story People connect with stories and every business has a brand story. Since the beginning of time we have communicated in stories. From cavemen drawings to campfire legends, storytelling has a revered and powerful place in society. If you can tap...
How to Build your Brand Persona What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits. When we delve deep...
Brand Advice: Make your Brand Stand Out! In Australia, Small business accounts for 95% of the total number of businesses in the country (Small Business Loans Australia). That’s a lot of competitors! If you want to stand out from your competition and catch the eye of...
Your Brand Story These days’ consumers are bombarded with so much choice it can be hard to break through the clutter and stand out. With so much information at their fingertips consumers are also becoming savvier and often make purchase decisions not only based on the...
