WHAT TODAY’S CONSUMERS REALLY WANT “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Welcome to November! That time of year when everything seems to speed up and Christmas...
BUILD BRAND CONFIDENCE “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs October is proving to be an exciting month for us here at Wow! Our Small Business Month (SBM) virtual workshops were a huge success, with outstanding attendance and...
SPRING CLEAN YOUR BRAND & REFRESH YOUR IMPACT “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann Spring is upon us finally and the sunshine is starting to appear and warm us up after a dreary and wet...
SHORT SNIPPET STORYTELLING “Your story is your superpower. When you share it, you connect, inspire, and stand out.” – Alysha Bragil, Wow Studios August is here, and so is your monthly dose of brand-building goodness. This month, I want to talk about how to turn...
BRAND STYLE GUIDES “A brand is a promise. A good brand is a promise kept consistently.” – Muhtar Kent, former CEO of The Coca-Cola Company Consistency is key when it comes to branding. Many small businesses and even a few big ones often find even with the best of...
CREATING AUTHENTIC BRAND VALUES “Branding is fascinating. Creating a brand that is authentic and timeless is what entrepreneurs dream of. Dare to be different, dare to dream.” – Independent Zen Welcome to this month’s edition of Big Branding for Little Businesses!Over...
