It’s all in the way you say it!

It’s all in the way you say it!

Today I want to talk about tone of voice (TOV). TOV is all about how you convey your messages to your customers. It’s in the wording, the punctuation, and even in the length of the sentences and how they flow. The way you converse with your customers has a very strong...
Write your Brand Story

Write your Brand Story

People connect with stories and every business has a brand story. Since the beginning of time we have communicated in stories. From cavemen drawings to campfire legends, storytelling has a revered and powerful place in society. If you can tap into that long standing...
How to Build your Brand Persona

How to Build your Brand Persona

What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits. When we delve deep into who are target audience and...
Let’s Talk Brand Colour

Let’s Talk Brand Colour

Colour Psychology is a vital key in branding. You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going...
Make your Brand Stand Out

Make your Brand Stand Out

In Australia, Small business accounts for 95% of the total number of businesses in the country (Small Business Loans Australia). That’s a lot of competitors! If you want to stand out from your competition and catch the eye of your target audience here are my three...