Womenpreneurs: The Mastercard Index ‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to...
Creativity Creativity is often viewed as an unattainable trait that some people are just lucky enough to be born with, but that couldn’t be future from the truth. Creativity is a trait that can be cultivated in everyone. Creativity in Business In a business sense,...
How to Build an Authentic Brand As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is...
Tone of Voice Today I want to talk about tone of voice (TOV). TOV is all about how you convey your messages to your customers. It’s in the wording, the punctuation, and even in the length of the sentences and how they flow. The way you converse with your customers has...
Write your Brand Story People connect with stories and every business has a brand story. Since the beginning of time we have communicated in stories. From cavemen drawings to campfire legends, storytelling has a revered and powerful place in society. If you can tap...
