COMPETITOR RESEARCH IS THE KEY TO SUCCESS! In this digital age, competition it seems is more rampant than ever and your customers have the upper hand. They can compare pricing and features at the click of a button, read your reviews and delve into your...
EVERYONE IS NOT YOUR CUSTOMER Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
Design Tips When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. I know it can be tempting to go wild and combine 5 different fonts and lots of images however this usually just ends with the design looking...
DETERMINING YOUR TARGET AUDIENCE It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable. When you select specific target...
THE IMPORTANCE OF BRANDING “Your brand is the single most important investment you can make in your business”. Steve Forbes. When we think of branding as small business owners, many of us often hold the belief that it’s a marketing strategy reserved just for...
