“The strongest logos tell simple stories.”Sol Sender, Marketing & Branding Expert What a month that was! February is always a joyous time of year filled with many birthdays including my own and also the absolutely fabulous and incredibly special Mardi Gras Parade....
This month, let’s learn about Targeted Advertising; “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”- Peter F. Drucker Targeted advertising is on average almost twice as effective...
Welcome to 2024! It’s going to be a phenomenal year! “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” —Bill Copeland Hopefully you had the opportunity to take a break and relax with family and friends...
Proactive Branding “Great marketing isn’t just about conversion, but true connection”Marigold Consumer Trends Index 2023 As this year is drawing to a close, for some it’s time to relax and enjoy the Christmas break, however for the majority of small...
“Everyone is NOT your Customer”Seth Godin, American Author, Businessman & Marketer This month we are going to focus on developing your Target Audience. You will learn why it’s vital that you take the time to delve deep and gain a really clear...
The Silly Season is coming!Are you ready? Wow, it’s October already, how quickly time flies when your having fun! As we enter the last quarter of the year, if you haven’t done so already, it’s time to get organised with your end of year campaigns and...
