WHY PERSONAL BRANDING IS YOUR SECRET WEAPON “Your brand is a promise to your customer. It’s the experience they can expect from you.” – Maya Angelou Easter is just around the corner and already it feels like the year is flying by! As we step into the season of...
PURPOSE-DRIVEN BRANDING “The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” Richard Branson What a month that was… as we roll into the last month of the financial year it’s time to take stock of what you have achieved and...
Welcome to ‘Big Branding for Little Businesses’ We are absolutely thrilled to present the very first edition of our new newsletter, bringing you all the things you love from our blog along with news from our studio and fun features with our clients. With...
BRANDING, IT’S YOUR REPUTATION! Whether you’re talking about your personal brand or your business, your brand is your reputation. It’s often unspoken and not something your consumers consciously decide on. Your brand is made up of your core values and your...
COMPETITOR RESEARCH IS THE KEY TO SUCCESS! In this digital age, competition it seems is more rampant than ever and your customers have the upper hand. They can compare pricing and features at the click of a button, read your reviews and delve into your...
Determining your Point of Difference As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is...
