Womenpreneurs: The Mastercard Index ‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to...
How to Build your Brand Persona What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits. When we delve deep...
Colour Psychology is a vital key in branding. You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going...
