DETERMINING YOUR TARGET AUDIENCE It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable. When you select specific target...
THE IMPORTANCE OF BRANDING “Your brand is the single most important investment you can make in your business”. Steve Forbes. When we think of branding as small business owners, many of us often hold the belief that it’s a marketing strategy reserved just for...
LOGO TRENDS IN A DIGITAL WORLD Now more than ever, how a brand represents itself in the digital world can make or break them. Today we are going to take a look at some of the current and emerging logo trends and how designers are applying them in the digital space....
GOOD DESIGN FUNDAMENTALS Designing a piece of marketing material is a bit like creating art. It’s subjective. Not everyone is going to agree with your design choices; however there are some design fundamentals that you can use to increase your chances of creating...
NFC – THE WAY OF THE FUTURE Sick of carrying around a bunch of business cards, or worse yet, not having them when you need them. Wow Studios is now doing custom designed NFC cards. Simply tap your card against any smartphone and instantly share your contact...
