BRANDING, IT’S YOUR REPUTATION! Whether you’re talking about your personal brand or your business, your brand is your reputation. It’s often unspoken and not something your consumers consciously decide on. Your brand is made up of your core values and your...
When it comes to standing out from the crowd, Illustrations can be a powerful tool. Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a...
COMPETITOR RESEARCH IS THE KEY TO SUCCESS! In this digital age, competition it seems is more rampant than ever and your customers have the upper hand. They can compare pricing and features at the click of a button, read your reviews and delve into your...
EVERYONE IS NOT YOUR CUSTOMER Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
Design Tips When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. I know it can be tempting to go wild and combine 5 different fonts and lots of images however this usually just ends with the design looking...
