Good Design

Good Design

GOOD DESIGN FUNDAMENTALS Designing a piece of marketing material is a bit like creating art. It’s subjective. Not everyone is going to agree with your design choices; however there are some design fundamentals that you can use to increase your chances of creating...
NFC – The Way of the Future

NFC – The Way of the Future

NFC – THE WAY OF THE FUTURE Sick of carrying around a bunch of business cards, or worse yet, not having them when you need them. Wow Studios is now doing custom designed NFC cards. Simply tap your card against any smartphone and instantly share your contact...
Determining your Point of Difference

Determining your Point of Difference

As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is called a Unique Selling Proposition...
What is Branding?

What is Branding?

Your brand is what other people say about you when you’re not in the room. Jeff Bezos, Founder of Amazon. When it comes to the term branding, people often get confused about what it really means. Is it your visual identity? Ie: your logo, fonts and colours or is it...