How to Build your Brand Persona What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits. When we delve deep...
Colour Psychology is a vital key in branding. You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going...
Brand Advice: Make your Brand Stand Out! In Australia, Small business accounts for 95% of the total number of businesses in the country (Small Business Loans Australia). That’s a lot of competitors! If you want to stand out from your competition and catch the eye of...
Master your Strengths, Outsource your Weaknesses As small business owners we often wear many hats – IT, Accounting, Marketing, Sales… the list goes on. While it feels like we are saving money, are we really? Maybe its time to oursource your weaknesses. Leave...
Your Brand Story These days’ consumers are bombarded with so much choice it can be hard to break through the clutter and stand out. With so much information at their fingertips consumers are also becoming savvier and often make purchase decisions not only based on the...
