“The strongest logos tell simple stories.”Sol Sender, Marketing & Branding Expert What a month that was! February is always a joyous time of year filled with many birthdays including my own and also the absolutely fabulous and incredibly special Mardi Gras Parade....
When it comes to standing out from the crowd, Illustrations can be a powerful tool. Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a...
LOGO TRENDS IN A DIGITAL WORLD Now more than ever, how a brand represents itself in the digital world can make or break them. Today we are going to take a look at some of the current and emerging logo trends and how designers are applying them in the digital space....
GOOD DESIGN FUNDAMENTALS Designing a piece of marketing material is a bit like creating art. It’s subjective. Not everyone is going to agree with your design choices; however there are some design fundamentals that you can use to increase your chances of creating...
Is it time for a new logo? Even the best brands recognise that over time logo’s can become outdated. It may seem scary to take the leap and get a new logo, however if you do it right the impact can be instant and profitable. If you’re questioning if it’s time for your...
Colour Psychology is a vital key in branding. You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going...
