BRAND STYLE GUIDES “A brand is a promise. A good brand is a promise kept consistently.” – Muhtar Kent, former CEO of The Coca-Cola Company Consistency is key when it comes to branding. Many small businesses and even a few big ones often find even with the best of...
BLENDING AI WITH THE CREATIVE PROCESS “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence Welcome to...
When it comes to standing out from the crowd, Illustrations can be a powerful tool. Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a...
Design Tips When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. I know it can be tempting to go wild and combine 5 different fonts and lots of images however this usually just ends with the design looking...
GOOD DESIGN FUNDAMENTALS Designing a piece of marketing material is a bit like creating art. It’s subjective. Not everyone is going to agree with your design choices; however there are some design fundamentals that you can use to increase your chances of creating...
Is it time for a new logo? Even the best brands recognise that over time logo’s can become outdated. It may seem scary to take the leap and get a new logo, however if you do it right the impact can be instant and profitable. If you’re questioning if it’s time for your...
