BLENDING AI WITH THE CREATIVE PROCESS “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence Welcome to...
When it comes to standing out from the crowd, Illustrations can be a powerful tool. Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a...
Design Tips When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. I know it can be tempting to go wild and combine 5 different fonts and lots of images however this usually just ends with the design looking...
GOOD DESIGN FUNDAMENTALS Designing a piece of marketing material is a bit like creating art. It’s subjective. Not everyone is going to agree with your design choices; however there are some design fundamentals that you can use to increase your chances of creating...
Is it time for a new logo? Even the best brands recognise that over time logo’s can become outdated. It may seem scary to take the leap and get a new logo, however if you do it right the impact can be instant and profitable. If you’re questioning if it’s time for your...
Creativity Creativity is often viewed as an unattainable trait that some people are just lucky enough to be born with, but that couldn’t be future from the truth. Creativity is a trait that can be cultivated in everyone. Creativity in Business In a business sense,...
