Design Tips When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. I know it can be tempting to go wild and combine 5 different fonts and lots of images however this usually just ends with the design looking...
LOGO TRENDS IN A DIGITAL WORLD Now more than ever, how a brand represents itself in the digital world can make or break them. Today we are going to take a look at some of the current and emerging logo trends and how designers are applying them in the digital space....
GOOD DESIGN FUNDAMENTALS Designing a piece of marketing material is a bit like creating art. It’s subjective. Not everyone is going to agree with your design choices; however there are some design fundamentals that you can use to increase your chances of creating...
Creativity Creativity is often viewed as an unattainable trait that some people are just lucky enough to be born with, but that couldn’t be future from the truth. Creativity is a trait that can be cultivated in everyone. Creativity in Business In a business sense,...
Colour Psychology is a vital key in branding. You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going...
Master your Strengths, Outsource your Weaknesses As small business owners we often wear many hats – IT, Accounting, Marketing, Sales… the list goes on. While it feels like we are saving money, are we really? Maybe its time to oursource your weaknesses. Leave...
