Welcome to ‘Big Branding for Little Businesses’ We are absolutely thrilled to present the very first edition of our new newsletter, bringing you all the things you love from our blog along with news from our studio and fun features with our clients. With...
BRANDING, IT’S YOUR REPUTATION! Whether you’re talking about your personal brand or your business, your brand is your reputation. It’s often unspoken and not something your consumers consciously decide on. Your brand is made up of your core values and your...
COMPETITOR RESEARCH IS THE KEY TO SUCCESS! In this digital age, competition it seems is more rampant than ever and your customers have the upper hand. They can compare pricing and features at the click of a button, read your reviews and delve into your...
EVERYONE IS NOT YOUR CUSTOMER Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
THE IMPORTANCE OF BRANDING “Your brand is the single most important investment you can make in your business”. Steve Forbes. When we think of branding as small business owners, many of us often hold the belief that it’s a marketing strategy reserved just for...
Determining your Point of Difference As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is...
