I have shown you how to create a target audience and build your reputation, now its time to get to the heart of what drives success, especially in the small business world. Purpose-driven brands do more than just make money, they seek to better the world and their customers by making a positive difference and putting action behind their brand mission and purpose!

Here a few simple design tricks to help ensure your new logo looks great! Just remember you MUST have a vectorised file so if you’re attempting to do it yourself you need to ensure the program you use can provide you with a vector output like a PNG. If not, it really is best to spend the money and use a designer. You will thank yourself later!

Most advertising, good and bad, happens when people are going about their daily business. It pops up when you surf the web, catches your eye on a billboard as you walk down the street and appears as you absentmindedly flip through the pages of a magazine while you wait for your coffee. It’s everywhere!

A well-prepared presentation can make all the difference when it comes to successfully conveying your message to your audience. A well put together, clear, and concise presentation will keep them engaged and interested in what you have to say!

While it may feel like a lot of upfront effort and an investment of your precious time, the benefits will absolutely make it worth it! You will be more prepared, have way more control over the results and a much clearer picture of how your brand and marketing should look.

Jam packed full of simple to understand and super useful and actionable data on ANZ consumer trends, this report highlights information every small business owner needs to know to be successful in 2024.

When is the right time to develop your Christmas marketing plans? If you’re a big company with lots of stakeholders and a marketing budget for tv commercials and advertising, then I hate to tell you, but your already behind the jingle bell!

Thanks to Covid, QR codes are now a normal part of society and everyone knows how to use them. But does that make them a good idea for your business card and marketing materials?

Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a glance.

In this digital age, competition it seems is more rampant than ever and your customers have the upper hand. They can compare pricing and features at the click of a button, read your reviews and delve into your backstory all before they even have breakfast.

It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable.

When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. To make something both eye-catching and effective at delivering your message there are a few basic techniques that will help.

Competitor research enables you to understand your competition in detail, get to know your industry/market and gain a deeper understanding of what marketing strategies work with your target audience.

This month, we are going to talk about cross-promotion marketing. Working with other businesses that also service your ideal target audience is a great way to tap into a warm market of leads. How can you work together to help each other grow?

ood designs can help a company to attract and retain customers, while bad designs can drive customers away. Design isn’t just making something pretty, it’s a communication tool!