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I have shown you how to create a target audience and build your reputation, now its time to get to the heart of what drives success, especially in the small business world. Purpose-driven brands do more than just make money, they seek to better the world and their customers by making a positive difference and putting action behind their brand mission and purpose!

As small business owners we wear many hats and with technology advancing so rapidly it can be easy to feel like you’re quickly falling behind. Today I am going to highlight a few key things you should prioritise on learning to help your small business thrive this year. What’s your first ‘How to’ goal for 2025 going to be?

Most advertising, good and bad, happens when people are going about their daily business. It pops up when you surf the web, catches your eye on a billboard as you walk down the street and appears as you absentmindedly flip through the pages of a magazine while you wait for your coffee. It’s everywhere!

Competitor research enables you to understand your competition in detail, get to know your industry/market and gain a deeper understanding of what marketing strategies work with your target audience.

While it may feel like a lot of upfront effort and an investment of your precious time, the benefits will absolutely make it worth it! You will be more prepared, have way more control over the results and a much clearer picture of how your brand and marketing should look.

Jam packed full of simple to understand and super useful and actionable data on ANZ consumer trends, this report highlights information every small business owner needs to know to be successful in 2024.

When is the right time to develop your Christmas marketing plans? If you’re a big company with lots of stakeholders and a marketing budget for tv commercials and advertising, then I hate to tell you, but your already behind the jingle bell!

Thanks to Covid, QR codes are now a normal part of society and everyone knows how to use them. But does that make them a good idea for your business card and marketing materials?

Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a glance.

In this digital age, competition it seems is more rampant than ever and your customers have the upper hand. They can compare pricing and features at the click of a button, read your reviews and delve into your backstory all before they even have breakfast.

It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable.

When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. To make something both eye-catching and effective at delivering your message there are a few basic techniques that will help.

ood designs can help a company to attract and retain customers, while bad designs can drive customers away. Design isn’t just making something pretty, it’s a communication tool!

Here a few simple design tricks to help ensure your new logo looks great! Just remember you MUST have a vectorised file so if you’re attempting to do it yourself you need to ensure the program you use can provide you with a vector output like a PNG. If not, it really is best to spend the money and use a designer. You will thank yourself later!

n Australia, Small business accounts for 95% of the total number of businesses in the country (Small Business Loans Australia). That’s a lot of competitors! If you want to stand out from your competition and catch the eye of your target audience here are my three brand advice tips.

Leveraging off the success of past sales and the favourable experiences of your customers builds trust with your audience, enhances your online presence and creates positive engagement with your community. So, how can you go about it I hear you say. Read on as I share some great ways to build customer engagement and get your customers sharing their success stories to help you grow!

As small business owners we often wear many hats – IT, Accounting, Marketing, Sales… the list goes on. While it feels like we are saving money, are we really? Maybe its time to oursource your weaknesses.Some jobs are often best left to the experts and design and marketing are two of the most important. Your brand is the first thing your customers see of your business, especially when they interact with you online so it’s vital to make the right first impression. 

What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits.

When we delve deep into who are target audience and consumers are and what drives them we can develop targeted and highly effective marketing campaigns.

Even the best brands recognise that over time logo’s can become outdated. It may seem scary to take the leap but if you do it right the impact can be instant and profitable. If you’re questioning if it’s time for your business to do a refresh or logo redesign, read on.

You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going to take a look at the psychology of colour and what it means for you.

Today I want to talk about tone of voice (TOV). TOV is all about how you convey your messages to your customers. It’s in the wording, the punctuation, and even in the length of the sentences and how they flow. The way you converse with your customers has a very strong influence over how they feel about your brand and purchasing with you.

These days’ consumers are bombarded with so much choice it can be hard to break through the clutter and stand out. With so much information at their fingertips consumers are also becoming savvier and often make purchase decisions not only based on the product but also what the brand behind the product stands for.

So how do you get your consumers to trust you?

To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is called a Unique Selling Proposition (USP). It doesn’t have to be earth-shattering. Ask these questions about your products and services and also of your competitors to help you determine how you can make your product stand out.

These days’ consumers are bombarded with so much choice it can be hard to break through the clutter and stand out. With so much information at their fingertips consumers are also becoming savvier and often make purchase decisions not only based on the product but also what the brand behind the product stands for.

So how do you get your consumers to trust you?

A well-prepared presentation can make all the difference when it comes to successfully conveying your message to your audience. A well put together, clear, and concise presentation will keep them engaged and interested in what you have to say!

We trust heavily in the opinion of our friends and family so when you see a post from someone you know talking about the amazing experience they had with a business you usually file that away for future reference. Learn how to get them talking about you!

People connect with stories and every business has a brand story. Since the beginning of time we have communicated in stories. From cavemen drawings to campfire legends, storytelling has a revered and powerful place in society. If you can tap into that long standing tradition and engage your audience you can create an authentic and memorable connection with your customer.

‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to take a look at these insightful findings.