EVERYONE IS NOT YOUR CUSTOMER 

Who is your target audience?

If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one.

Targeted advertisements are on average almost twice as effective as non-targeted ads.

Why is this I hear you ask?

Let’s use an example. Most people assume if you cast a wide net when fishing you will catch more fish, however an experienced fisherman doesn’t necessarily need a wide net. They plan ahead and use their knowledge to be in the right place, at the right time and deploy their nets to catch a particular type of fish at the peak time.

Targeted marketing is the same principle.

If you know who your targeting, where to find them and why they would want your product you can tailor your message to suit them and save time & money.

Want more information: Read our ‘Determining your Target Audience‘ blog post.

Or if you prefer, reach out. We can help with our 1-1 brand discovery sessions. Contact us today for an obligation free chat.

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.