How to Build your Brand Persona

What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits.

When we delve deep into who are target audience and consumers are and what drives them we can develop targeted and highly effective marketing campaigns.

Once you have undertaken a brand discovery and have a clear and concise understanding of your brand you are ready to establish your brand persona’s. You may have 2-3 but make them specific.

Start by brainstorming.

Identify specific attributes for your personas. How old are they? What’s their background? What kind of hobbies do they have? Are they confident and outgoing or shy? What makes them happy or sad? What foods do they love and where do they shop? The more of a detailed picture you can create the better your persona will become.

Really think about their lives.

Are they caregivers, parents, married or single? Where do they work and in what industry? Do they travel a lot? Are they wealthy and indulgent or do they watch what they spend? Are they tech savvy? Do they spend much time on social media, which apps do they spend the most time on? Once you feel you have a really good grasp on their traits, give them a name and a photo so they feel real to you.

Understand them intimately.

Building a strong brand persona will take some time but the results will be really valuable. Knowing your customers intimately will give you the edge you need to establish valuable and meaningful connections. Knowing where they hang out and what they enjoy doing helps you decide where to promote your services and how best to communicate with them.

Refer back to your Brand Persona’s.

Each time you create a new product/service or come up with a new promotion, refer back to your persona. Will it resonate with them? Will they pay attention? Are you giving them what they want and need? If the answer is yes, you’re on the right track to connect with your audience.

Do you have brand persona’s for your customer base? I would love to learn about who your targeting.

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.