How to Build your Brand Persona

How to Build your Brand Persona

What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits. When we delve deep into who are target audience and...
Let’s Talk Brand Colour

Let’s Talk Brand Colour

Colour Psychology is a vital key in branding. You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going...
Make your Brand Stand Out

Make your Brand Stand Out

In Australia, Small business accounts for 95% of the total number of businesses in the country (Small Business Loans Australia). That’s a lot of competitors! If you want to stand out from your competition and catch the eye of your target audience here are my three...
Master your Strengths

Master your Strengths

As small business owners we often wear many hats – IT, Accounting, Marketing, Sales… the list goes on. While it feels like we are saving money, are we really? Maybe its time to oursource your weaknesses. Some jobs are often best left to the experts and design and...
Your Brand Story

Your Brand Story

These days’ consumers are bombarded with so much choice it can be hard to break through the clutter and stand out. With so much information at their fingertips consumers are also becoming savvier and often make purchase decisions not only based on the product but also...