Determining your Point of Difference As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is...
What is Branding? Your brand is what other people say about you when you’re not in the room. Jeff Bezos, Founder of Amazon. When it comes to the term branding, people often get confused about what it really means. Is it your visual identity? Ie: your logo, fonts and...
Is it time for a new logo? Even the best brands recognise that over time logo’s can become outdated. It may seem scary to take the leap and get a new logo, however if you do it right the impact can be instant and profitable. If you’re questioning if it’s time for your...
Womenpreneurs: The Mastercard Index ‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to...
Creativity Creativity is often viewed as an unattainable trait that some people are just lucky enough to be born with, but that couldn’t be future from the truth. Creativity is a trait that can be cultivated in everyone. Creativity in Business In a business sense,...
