BRAND STYLE GUIDES
“A brand is a promise. A good brand is a promise kept consistently.”
– Muhtar Kent, former CEO of The Coca-Cola Company
Consistency is key when it comes to branding. Many small businesses and even a few big ones often find even with the best of intentions that over time their brand ends up a little lost. It shows up one way on Instagram, another on their flyers and something completely different on their website and packaging.
This month, we are talking about brand style guides and I have created a simple, easy to use style template you can fill in to help ensure your business brand is well thought out and documented for easy use. Whether you’re briefing a designer or creating content, having a clear brand style guide will save you time and ensure your brand is consistent and easily recognisable.
Let’s make your brand recognisable everywhere it shows up.
Warmly, Alysha
Owner, Wow Studios
TABLE OF CONTENTS
Exciting News – Kind words that made our week
Let’s Talk Branding – Consistency Is Queen: Why Brand Style Guides are a Must Have
Brand Education – Your Brand Style Guide Snapshot
Past Stories – More blogs about branding
Feel Inspired – Top small businesses to follow & 27 Strong Brand Identity Examples
EXCITING NEWS
💛 KIND WORDS THAT MADE OUR DAY 💛
There’s nothing more rewarding than hearing how our work has made a difference, and these lovely Google reviews recently landed in our inbox and made us smile. We greatly appreciate it when our clients go out of their way to show us how they feel!
“Ally is an absolute gem. She’s designed everything from pitch decks to branded collateral for my business Writing Your Life – always polished, and beautifully branded. She just gets it – translating ideas into beautiful, impactful visuals. Creative, trustworthy, reliable, and a joy to work with. I definitely highly recommend!!”
– Mona, Writing Your Life ⭐⭐⭐⭐⭐
“Wow Studios exceeded all my expectations! Alysha is incredibly efficient—she kept everything on track and made the entire process seamless. Her graphic design work is absolutely stunning and brought our vision to life with creativity and precision. If you’re looking for top-tier design and a smooth, professional experience, Alysha and the team at Wow Studios are the ones to call!“
– Lachlan, Rawson Print ⭐⭐⭐⭐⭐
“Our firm has had several great experiences working with Wow Studios. Alysha is always very responsive to any queries, delivers results within our schedules and our clients have always been impressed by the finished product.”
– Rod, MC Partners ⭐⭐⭐⭐⭐
Reading feedback like this is a beautiful reminder of why we do what we do. Every brand has a story, and we’re so grateful to help bring those stories to life through thoughtful design and strategy.
If we’ve worked together or you are a regular reader of our newsletter and you love receiving our newsletter each month, we’d love to hear from you. It truly helps our small studio grow and reach more amazing business owners like you. 💛
LET’S TALK BRANDING
CONSISTENCY IS QUEEN
Why Brand Style Guides are a Must Have
Even solopreneurs benefit from simple, clear brand rules and the good news is, it doesn’t have to be complicated. Having a brand style guide will help you keep everything looking cohesive and polished across all your mediums. Plus, it’s also a super handy document to have when it comes to briefing designers and other external companies on how to use your logo and brand elements.
Here’s what taking the time to create your brand style guide snapshot will do for your business.
Consistency Builds Trust
From your newsletters to your social media feeds, your website, advertising and everything in between consistency matters! A strong, cohesive brand presence builds brand recognition and also trust.
A polished look and feel leaves the viewer with the impression that your business is well run, professional and above board. When its all just shackled together by a bit of tape and wishful thinking, your brand works against you and leaves the viewer wondering if you actually have any idea what you’re doing.
Makes Life Easier
Once you have your colours, fonts and image styles defined you no longer have to guess every time you create a new piece of collateral for your business. You start off your new project with a clear picture of how it should look and feel which saves you time and ensures no matter who within your business is creating the piece, it will be consistent and on brand every time.
Keeps your Style Consistent
A well thought out style guide includes more than just the visuals; it should also outline your tone of voice and brand style. By clearly defining your brand adjectives and style you are ensuring your designs, posts and communications all align with your values and share a common theme when it comes to your style. That way personal preferences such as modern vs timeless or minimalist vs bold are kept in check.
Helps Others Represent You Accurately
If you have employees or work with freelancers and collaborators, having a brand style guide ensures your brand is always well represented and consistent. When you provide people with a resource that clearly defines your brand, you’re giving them the tools they need to stay on-brand.
Supports Long-Term Brand Recognition
Strong brands don’t happen by accident. A style guide ensures you have the necessary foundations in place to build recognition, loyalty and consistency over time. As your business grows, you want your brand to grow with you, and this will ensure you’re on solid footing with every step.
BRAND EDUCATION
YOUR BRAND STYLE SNAPSHOT
This is your one-stop brand style guide for keeping your brand looking bold, brilliant, and unmistakably you! Whether you’re designing social posts, updating your website, or briefing a designer, this guide makes sure your visuals always reflect your vibe. From logos to colours to fonts and photos, everything you need to stay on-brand is right here, quick and clear.
WANT TO LEARN MORE, CHECK OUT SOME OF OUR PAST STORIES
Great Logos, What Makes Them Great: Your logo is way more than just a pretty visual, it should reflect the heart and soul of your business. It needs to represent the essence of your brand and showcase your businesses brand personality.
Let’s Talk Brand Colour: You might think the colour you choose to represent your brand just needs to be appealing to the eye, right? Wrong, your brand colours tell the viewer a lot more about your brand than you might realise. Today we are going to take a look at the psychology of colour and what it means for you.
Back to Basics, What is Branding: Taking the time to create a brand personality that resonates with your audience is vital in today’s crowded marketplace. When used consistently across all your marketing communications your brand is a powerful tool that helps you to stand out from your competition and build an engaged and invested customer base.
FEEL INSPIRED
Top small businesses to follow in 2025
Discover the top small businesses to follow in 2025! Get inspired by innovative entrepreneurs shaping the future with creativity, passion, and success with this great compilation from Capsule.
27 Strong Brand Identity Examples That Actually Work in 2025
A powerful brand identity ultimately shapes customer trust, consistency, and loyalty. Companies like Patagonia, which donated $10 million in Black Friday sales to environmental causes, and Glossier, with its transparency-focused approach to high-end beauty products, demonstrate how distinctive brand identities drive meaningful connections.
These success stories, along with many others, showcase how thoughtful brand visual identity and design can transform businesses from simple service providers into beloved industry leaders. The 27 examples in this article from Connect reveal how today’s most successful brands craft their unique identities to resonate with their target audiences.
CREATE THE UNEXPECTED, DELIVER HAPPINESS!
WOW STUDIOS – WE BRING YOUR CREATIVE IDEAS TO LIFE
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About the Author
Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, and marketing collateral that gets noticed. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.
Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses primarily on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.
With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.