SHORT SNIPPET STORYTELLING
“Your story is your superpower. When you share it, you connect, inspire, and stand out.”
– Alysha Bragil, Wow Studios
August is here, and so is your monthly dose of brand-building goodness. This month, I want to talk about how to turn everyday moments into powerful, personality-packed social content. To you, what you do everyday may not seem like anything exciting, however to others, these moments show the real you… they highlight the love and care behind the scenes that makes your business special.
Whether it’s packing an order, sharing a behind-the-scenes blooper, reflecting on a win or sharing a challenge, your story is your superpower! With video and short form content now taking centre stage, it’s never been more important to show up in a way that’s real, relatable and authentically you!
In this issue, I have also included a quick, creative activity you can do to help you turn a simple behind-the-scenes moment into a social post that builds a connection with your audience. Fast, simple and it works!
✨ And… exciting news! I’ll be exhibiting at the SWEH Expo on 28th August. If you’re in the area, come say hi, soak up the energy, and enter to win a juicy brand masterclass or review session. (More details below so keep scrolling!)
Warmly, Alysha
Owner, Wow Studios
TABLE OF CONTENTS
Exciting News – Come Say Hi at the SWEH Expo
Let’s Talk Branding – Short Snippet Brand Storytelling: Make Your Brand Unforgettable in Seconds
Brand Education – From Everyday to Engaging”: Turn a simple moment into a scroll-stopping post
Past Stories – More blogs about branding
Feel Inspired – 20 Businesses Finding Success on TikTok
EXCITING NEWS
✨ Come Say Hi at the SWEH Expo.
I’ve Got Something Special for You! ✨
I’m so excited to share that I’ll be exhibiting at the SWEH Expo on Wednesday, 28th August at Cabra-Vale Diggers Club, and you’re officially invited!
This event is all about celebrating local small businesses, building connection, supporting the community, and delivering inspiration all under one roof. Whether you’re building your brand, growing your business, or just love supporting passionate local ventures, this is one you won’t want to miss.
And for me… this isn’t just another “business card and banner” setup, I’ve created a fun, interactive space to help you learn, connect, and maybe even win something amazing:
🎁 Giveaway Time!
Come by my stand and go in the draw to win a FREE spot in my Signature Brand Masterclass (valued at $1,550!) plus I’m also giving away 5 x Brand Review Sessions (valued at $150 each) to a few lucky visitors.
💡 Branding Exchange: Little Cards with Big Ideas
I wanted to add a little excitement at my stand, so I have developed… The Branding Exchange. Pick a card, get a bite-sized brand tip or spark of inspiration to take with you. Think: “fortune cookie meets brand strategy.” You’re also invited to share your own insight and add it to the wall for another lucky visitor to take home.
It’s fun, interactive, and packed with creative ideas to help you think differently about how you show up in your business.
Why you should come…
Whether we’ve worked together before, connected online, or you’re brand-new to this space, the SWEH Expo is a brilliant opportunity to:
- Get real-time advice
- Discover new ideas for your business
- Meet other incredible entrepreneurs doing great things
- Leave feeling inspired and excited
📍 Event Details:
SWEH Expo
Thursday 28th August, 5pm – 9pm
Cabra-Vale Diggers Club
Whether you come for the advice, the prizes, the inspiration, or just a good chat, I’d love to see you there. Bring your questions, your business cards, and your brilliant self. Let’s connect, create, and celebrate all the magic that comes from supporting local.
See you at the expo!
Alysha x
LET’S TALK BRANDING
SHORT SNIPPET BRAND STORYTELLING:
How to make your brand unforgettable in seconds
These days, platforms like TikTok, Instagram Reels and YouTube Shorts are dominating attention. Users are completely desensitised and endless scroll syndrome is a realm thing. You have literally 1-2 seconds to grab attention and stop the scroll.
So how do you go about it.. Short Snippet Brand Storytelling!
What is Short Snippet Brand Storytelling?
It’s all about sharing the real you. Taking your audience behind the scenes and showcasing how the magic happens. It’s why you do what you do, who you service and how you make people feel special.
A good brand story reflects your values, brand personality, mission and showcases your brand’s purpose… the why you do what you do beyond making a profit. When you present an authentic and real brand to your audience, they will become fans not just followers!
Why it works
Humans are wired to remember stories. Aboriginal people for instance, have passed on stories for over 65,000 years, not just as entertainment, but as a way of teaching, remembering, and connecting with the land, the law, and each other. Why, because it works! When you tell a story you capture your audience in a way no page full of facts or figures could ever do!
Emotion, visuals and authenticity build trust so much faster than any sales content ever could! And trust me, you have all the content you could ever need to tell your story you just have to start thinking differently about the everyday. (More on that later. 😉)
How to tell your brand story in seconds
Build your hook into the first 1-2 seconds.
Start with something relatable, a bold question or shout out a pain point.
Keep your post focussed on one key idea.
Keep it simple… one post… one idea!
Get to the point, don’t waffle.
Draw them in and then give them what they came for. Shorter videos of no more than 30 second videos are watched to full completion 3 times more often than longer content.
Use visuals.
Get attention and then add captions/text overlays to highlight your key message.
End with a non salesy, soft CTA…
“Try it out and tag me if you love it” or “Not sure where to start? I can help you find your first step”.
Short Snippet Brand Storytelling content ideas…
Your Why
Why you do what you do beyond making a profit. People want to know what you stand for and what drives you to build a brand that makes a difference.
How you got started
Every brand has a unique beginning, share yours.
Before and After Stories
Share the problem, Explain the solution, Share the end result.
Meet the Team
Whether it’s introducing yourself, your team, or showing how your products are made, it all matters. People don’t just buy products; they buy from people. As a small business, one of your biggest strengths is the human connection you offer. Let them see it, feel it, and connect with it.
Behind the scenes
Show people what they wouldn’t normally see. The packing or design process, A day in the life office tour or team idea generation meetings. Show them how the magic happens!
Real Moments
Share your wins, your challenges, and even the failures. Share what your customers are saying about you. Show up with authenticity and they will love you for it.
Sneak Peeks
Got something new or special coming up? Nurture curiosity and anticipation.
DIY’s or Tutorials
Teach them something or show them how to get the most out of your products.
Fun Facts
Either about your business, your team or your products/services. Engage, entertain and connect.
What not to do
Don’t try and cram a bunch of stuff into one video.
Keep it simple. Do that as a series instead!
Keep it real.
Gone are the days of everything having to look perfect, present the real you. Save the polish for your cutlery!
Skip the hook.
People need a reason to stop scrolling. You have to grab their attention right at the start!
Short snippet videos are quick and easy to do, all you need is a little creative thinking! Give it a try and let me know how you go! And remember, its not about being viral, its about being memorable to the right people. Focus on your target audience and what they care about. Those are the followers that become fans!
BRAND EDUCATION
FROM EVERYDAY TO ENGAGING
Turn a simple moment into a scroll-stopping post
It’s activity time… let’s put these lessons into action and give you something tangible you can post right now!
Step 1: Choose a recent brand moment
Pick something that has happened recently or perhaps something that happens everyday.
- You packed an order
- You answered a common question
- You solved a common customer problem
- You learned something new
- You hit a small milestone or had a little win
Step 2: Ask yourself
“Why does this matter to my audience?”
- Does it give some behind the scenes insight?
- Does it showcase our purpose or values in action?
- Does it reveal something that makes us relatable?
- Does it give a sneak peek?
- Will it inspire your audience?
- Will it build an emotional connection?
- Can it spark a conversation?
Step 3: Choose the right format
Work out how to share it so your message is clear, it feels natural and it has the chance to grab attention.
- Short reel – Show the moment and add a caption or trending music
- Talk to camera – Get in front of the camera and tell the story yourself
- Carousel – Use a bold opening statement and highlight the key points on the following slides.
- Behind the scenes pics – Include an honest and authentic caption and share what made this a special moment or why you wanted to share it.
- Before and after – Showcase the transformation and what impact its had.
- Graphic with a quote or key takeaway – Add a mini story in the caption. Share why it matters or how the lesson came about.
Step 4: Create a scroll-stopping hook
You need an opening that grabs attention or stirs curiosity.
- Make a bold or emotional statement
- Share a relatable Truth
- Ask a relatable question
- Give a behind-the-scenes tease
- Mention a pain point they can relate to
- Offer a quick tip they will want to know
- Share a personal confession or reflection
Step 5: Add a soft CTA (Call to action)
Wrap it up with a simple way to invite engagement or get them to take action. Don’t make it salesy. No one reacts to that anymore.
- Have you experience this too?
- Tag a biz friend that needs this reminder
- Save this for when you need a boost
- Share your version, let’s all learn together
- What part of this resonated with you?
- Curious to know more, pop a reply and I’ll send you the details
- Want to know more, comment and I’ll share a great resource with you
- Swing by and say hi
And that’s it. In just a few steps, you have turned an everyday moment into content that connects and converts. It’s all about showing up in a way that’s authentic and delivering something your audience can learn from or relate to! Give it a try.
WANT TO LEARN MORE, CHECK OUT SOME OF OUR PAST STORIES
People connect with stories and every business has a brand story. Since the beginning of time we have communicated in stories. From cavemen drawings to campfire legends, storytelling has a revered and powerful place in society. If you can tap into that long standing tradition and engage your audience you can create an authentic and memorable connection with your customer.
I have shown you how to create a target audience and build your reputation, now its time to get to the heart of what drives success, especially in the small business world. Purpose-driven brands do more than just make money, they seek to better the world and their customers by making a positive difference and putting action behind their brand mission and purpose!
These days’ consumers are bombarded with so much choice it can be hard to break through the clutter and stand out. With so much information at their fingertips consumers are also becoming savvier and often make purchase decisions not only based on the product but also what the brand behind the product stands for.
So how do you get your consumers to trust you?
FEEL INSPIRED
20 Businesses Finding Success on TikTok – Examples & Guide
This article guides us through 20 TikTok advertising case studies as well as how to develop a TikTok marketing strategy. Next, we’ll look at how to develop a TikTok hashtag strategy as well as explore how TikTok helps small businesses.
CREATE THE UNEXPECTED, DELIVER HAPPINESS!
WOW STUDIOS – WE BRING YOUR CREATIVE IDEAS TO LIFE
BACK TO OUR BLOG
About the Author
Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, and marketing collateral that gets noticed. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.
Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses primarily on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.
With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.