by admin | Jun 3, 2022 | Thanks for visiting Wow Studios
‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to take a look at these insightful...
by admin | May 30, 2022 | Thanks for visiting Wow Studios
Creativity is often viewed as an unattainable trait that some people are just lucky enough to be born with, but that couldn’t be future from the truth. Creativity is a trait that can be cultivated in everyone. In a business sense, creativity is the process of...
by admin | May 20, 2022 | Thanks for visiting Wow Studios
As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is called a Unique Selling Proposition...
by admin | May 13, 2022 | Thanks for visiting Wow Studios
Today I want to talk about tone of voice (TOV). TOV is all about how you convey your messages to your customers. It’s in the wording, the punctuation, and even in the length of the sentences and how they flow. The way you converse with your customers has a very strong...
by admin | May 4, 2022 | Thanks for visiting Wow Studios
People connect with stories and every business has a brand story. Since the beginning of time we have communicated in stories. From cavemen drawings to campfire legends, storytelling has a revered and powerful place in society. If you can tap into that long standing...
by admin | Apr 27, 2022 | Thanks for visiting Wow Studios
What’s a brand persona I hear you ask? It’s a literal depiction of your brand as a person. Listing all their characteristics such as likes and dislikes, motivations, age, location and even their social media habits. When we delve deep into who are target audience and...
