NFC – The Way of the Future

NFC – The Way of the Future

NFC – THE WAY OF THE FUTURE Sick of carrying around a bunch of business cards, or worse yet, not having them when you need them. Wow Studios is now doing custom designed NFC cards. Simply tap your card against any smartphone and instantly share your contact...
Determining your Point of Difference

Determining your Point of Difference

As a small business it can be hard to work out what makes your business different from the competition. To stand out from the crowd you need to have a point of difference, a reason for your customers to choose you. That x-factor is called a Unique Selling Proposition...
What is Branding?

What is Branding?

Your brand is what other people say about you when you’re not in the room. Jeff Bezos, Founder of Amazon. When it comes to the term branding, people often get confused about what it really means. Is it your visual identity? Ie: your logo, fonts and colours or is it...
Womenpreneurs

Womenpreneurs

‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to take a look at these insightful...
Creativity

Creativity

Creativity is often viewed as an unattainable trait that some people are just lucky enough to be born with, but that couldn’t be future from the truth. Creativity is a trait that can be cultivated in everyone. In a business sense, creativity is the process of...