Why use Illustration?

Why use Illustration?

When it comes to standing out from the crowd, Illustrations can be a powerful tool.   Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a...
Competitor Research

Competitor Research

COMPETITOR RESEARCH IS THE KEY TO SUCCESS!   In this digital age, competition it seems is more rampant than ever and your customers have the upper hand. They can compare pricing and features at the click of a button, read your reviews and delve into your...
Everyone is NOT your Customer

Everyone is NOT your Customer

EVERYONE IS NOT YOUR CUSTOMER  Who is your target audience? If you answered ‘everyone’ or ‘we cater to a wide audience’ you need to rethink your response. If you target everyone, you’re really targeting no one. Targeted advertisements are...
Design Tips & Tricks

Design Tips & Tricks

Design Tips When it comes to design, especially if you are a beginner, it’s best to adhere to the less is more philosophy. I know it can be tempting to go wild and combine 5 different fonts and lots of images however this usually just ends with the design looking...
Determining Your Target Audience

Determining Your Target Audience

DETERMINING YOUR TARGET AUDIENCE It can be tempting to try and appeal to everyone in order to have a large pool of customers or followers, however this could be working against you. Being all things to all people often isn’t viable. When you select specific target...