Top Marketing Trends to Inspire your Brand & Marketing Strategies in 2025
January has rolled around again, and with that flip of the calendar, its time to plan ahead and start building your brand and marketing strategies for the year to come!
To help you out, here are some of my favourite marketing trend insights from The 2025 Artlist Trend Report. It’s a really engaging report compiled from the responses of over 5,000 content creators, and gives some interesting and really useful insights into what consumers want you to focus your efforts on this year!
Human Centered Creativity
- Authentic Creative Thinking
- Emotional Storytelling
- Genuine Human Connections
This year, now that people are starting to get their minds around the whole AI thing, it’s all about blending what we now know AI can do with the authenticity and emotion that only a real human can provide. By putting AI in the co-pilot seat instead of in front of the controls, AI can finally work more in harmony with designers throughout the creative process, especially during brainstorming.
Bridging Generational Gaps
- “Graninfluencers”
- Raw Authenticity and unique aesthetics
- Transcending traditional age boundaries – Gloriously ageless
From your kids to your grandparents, almost everyone has the hang of it now and the technology gap has lessened greatly. This has allowed a new and beautiful collaboration across generations and an opportunity to mix old favourites with new and unexpected twists. For example, “Graninfluencers” have finally found their internet voice and are bridging the gap between knowledge and experience and resonating with younger audiences in a way that just wouldn’t have been possible even just a few short years ago.
Strategic Brand Partnerships
- Deeper and more meaningful connections
- Creative collaborations
People are seeking deeper connections this year and with that comes opportunities for stepping outside the box and tapping into imagination. As the age divide becomes less important, opportunities arise for collaborations that further bridge the divide. For example, LEGO and Nike have now joined forces, merging sport and play and championing a whole new generation of followers for both brands.