Top Marketing Trends to Inspire your Brand & Marketing Strategies in 2025

January has rolled around again, and with that flip of the calendar, its time to plan ahead and start building your brand and marketing strategies for the year to come!

To help you out, here are some of my favourite marketing trend insights from The 2025 Artlist Trend Report. It’s a really engaging report compiled from the responses of over 5,000 content creators, and gives some interesting and really useful insights into what consumers want you to focus your efforts on this year!

Marketing Trend: Human Centered Creativity

• Authentic Creative Thinking
• Emotional Storytelling
• Genuine Human Connections

This year, now that people are starting to get their minds around the whole AI thing, it’s all about blending what we now know AI can do with the authenticity and emotion that only a real human can provide. By putting AI in the co-pilot seat instead of in front of the controls, AI can finally work more in harmony with designers throughout the creative process, especially during brainstorming.

Marketing Trend: Bridging Generational Gaps

• “Graninfluencers”
• Raw Authenticity and unique aesthetics
• Transcending traditional age boundaries – Gloriously ageless

From your kids to your grandparents, almost everyone has the hang of it now and the technology gap has lessened greatly. This has allowed a new and beautiful collaboration across generations and an opportunity to mix old favourites with new and unexpected twists. For example, “Graninfluencers” have finally found their internet voice and are bridging the gap between knowledge and experience and resonating with younger audiences in a way that just wouldn’t have been possible even just a few short years ago.

Marketing Trend: Strategic Brand Partnerships

• Deeper and more meaningful connections
• Creative collaborations

People are seeking deeper connections this year and with that comes opportunities for stepping outside the box and tapping into imagination. As the age divide becomes less important, opportunities arise for collaborations that further bridge the divide. For example, LEGO and Nike have now joined forces, merging sport and play and championing a whole new generation of followers for both brands.

As you can see, its all about being authentic and genuine these days. Building deeper and more human connections it vital to finding a balance between AI and humanity. Try adding in some aspects of these awesome creative 2025 marketing trends to your marketing strategies. The more you can do to build a human connection with your audience the more loyalty you will see in return.

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.