As small business owners we often wear many hats – IT, Accounting, Marketing, Sales… the list goes on. While it feels like we are saving money, are we really? Maybe its time to oursource your weaknesses.
Some jobs are often best left to the experts and design and marketing are two of the most important. Your brand is the first thing your customers see of your business, especially when they interact with you online so it’s vital to make the right first impression. While there are some great templates you can use to DIY it can still be time consuming and often you end up with a mismatch of designs and styles. Hiring a professional designer will ensure your brands personality shines every time.
Here are three reasons you should outsource to a designer;
1. Hiring a designer saves you time and money. Your time is valuable, is it really best spent painstakingly slaving away in design programs you don’t fully understand or can you outsource it and put your energy into what you’re really good at?
2. Having a strong and consistent brand makes you recognisable and memorable. A designer will create a unique look and feel for your business and ensure that styling shines through in all your marketing materials. Consistency builds recognition, engagement and trust in your brand.
3. Designers learn your brand and help you stand out against your competition. When you start working with a designer they take the time to really understand your business and will develop a unique look that showcases what your business is all about and ensures you are not just another box on the shelf. Investing in a brand that grabs the viewer’s attention will always pay off in the long run.
Have you taken the plunge and invested in your business by hiring a professional designer? Tell me about your experiences in the comments.