Your Brand Story

These days’ consumers are bombarded with so much choice it can be hard to break through the clutter and stand out. With so much information at their fingertips consumers are also becoming savvier and often make purchase decisions not only based on the product but also what the brand behind the product stands for. By sharing your brand story you create an opportunity to connect with your audience in a deeper and more meaningful way.

One survey showed that 81% of consumers said that they need to be able to trust the brand in order to buy from them (Edelman, 2019). This was true across different global markets, ages and income groups.

So how do you get your consumers to trust you?
Tell your story.

What is it about your brand that is different from your competitors? Is there a great brand story in how your company got started? Are you an advocate for the environment or passionate about a social cause? 64% of consumers around the world said they would buy from a brand or boycott it solely because of its position on a social or political issue (Edelman, 2019).

Consumers want more than just a product they want to know they are supporting the greater good. Associate your brand with a cause you truly believe in and your consumers will love you for it. However don’t pretend, stay realistic and transparent. Keep your story honest and back it up by taking real action. Not only does it give your brand personality, it will engage your audience and create a narrative you can use to stand out against your competition.

Have you thought about your brand story? Share in the comments. What sets your business apart?

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.