Brand Personality: Let your Brand do the Talking

Taking the time to create a brand personality that resonates with your audience is vital in today’s crowded marketplace. When used consistently across all your marketing communications your brand is a powerful tool that helps you to stand out from your competition and build an engaged and invested customer base.

Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes).

If you’re online presence, socials, product packaging and marketing material all send a consistent message about your brand and what your customer can expect from your brand, you are more likely to build engagement and attract serious customers.

Unfortunately, less than 10% of B2B companies state that they’re consistent across all marketing channels. (Demand Metric/Lucidpress).  So just by taking the time to create a well thought out strategy, give your brand personality and use it consistently across all your customer touch points your already in front of your competition.

So what’s in a Brand?

Your brand includes your visual identity, your brand personality and also the voice and tone you use when you engage with your customers in your socials & marketing and all your outgoing communications.

The common phrases, style of writing and the way you speak to your audience are all components that come together to create your unique brand personality. Just like making sure everyone uses the company colours, it’s just as important that the tone and voice is consistent no matter who is doing the talking for your business.

A brand personality should relate to the intended audience.

By engaging with your audience in a style that resonates with them you’re substantially more likely to break through the clutter to get their attention and keep them coming back. For instance a surf shop might adopt a casual, humorous and laid back style while an accounting firm or a doctor’s office would use a much more formal and professional  approach to convey a brand that its audience can trust.

It should evoke a human connection.

Here are a few key words to get you thinking about your brand personality; Active, Adventurous, Bubby, Calm, Candid, Cheerful, Cultured, Edgy, Empowering, Fearless, Genuine, Honest, Inclusive, Knowledgeable, Mature, Playful, Professional, Reliable, Timeless, Trustworthy, Vibrant, Witty, Wholesome, Young at heart, Zany just to name a few.

It should be well thought out!

To really get to the heart of your brand you need to delve deep and undertake a thorough and in depth brand discovery process. Its only when you take the time to really think about what your brand stands for and your key audience that you can find your brand personality and voice.

What do you think are your key brand adjectives? Have you found your brands personality? I would love to hear your stories. Let’s share and inspire each other.

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.