Womenpreneurs: The Mastercard Index

‘Women business owners are not only good for communities, but they are a critical investment in our economic future’. Have you read through The Mastercard Index of Women Entrepreneurs report yet? If not, I urge you to take a look at these insightful findings.

Womenpreneurs

Being a womenpreneur myself and also being surrounded by a bunch of other amazing women in business I am constantly reminded of the incredible contribution women in particular bring to business.

Samantha Pillay writes a great article on the topic. Here is an excerpt; Women seek balance, care about solutions and when they are passionate about something, they never give up. Women entrepreneurs create businesses that benefit themselves, their families, their employees, communities, customers, and the world. Think of a woman on a mission – she is unstoppable! Through hours of unequal share of childcare and domestic duties, they are overqualified machines when it comes to sweat equity – the backbone of startups. 

Now more than ever it’s vital we support small business and in particular women in business. Not only is it a great initiative to lift others up but findings indicate it could be the missing piece to our global economic recovery.

I would love to hear your stories. How are you empowering women in business or perhaps you are a woman in business with a story to tell. Share your stories below.

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About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.