Brand Advice: Make your Brand Stand Out!

In Australia, Small business accounts for 95% of the total number of businesses in the country (Small Business Loans Australia). That’s a lot of competitors! If you want to stand out from your competition and catch the eye of your target audience here are my three brand advice tips.

Be Authentic.

As a small business we rarely rely on a low pricing strategy for return business. Cultivating relationships, building rapport and doing a great job is the best way to stand out from the competition and keep your customers coming back. We are all human, and as humans we know when someone is being genuine, we know when someone is being ‘real’ with us. Your greatest advantage as a small business owner dealing direct with your customers is authenticity. If you’re genuine and honest you will build deeper and more meaningful connections with your audience.

Be Consistent.

If you have read any of my other blogs you will know this is one I talk about all the time. Consistency is the key to brand recognition. Your logo, tone of voice, colour palette, fonts and other visual components of your brand need to be used consistently for your advertising to be effective. 95% of purchasing decisions are subconscious according to Gerald Zaltman, Harvard Professor. A unified approach across all your social media and advertising platforms ensures your brand remains front of mind, stands out and is instantly recognisable.

Find your strength.

In order to stand out from the crowd your brand needs a point of difference. Give your customers a compelling reason to choose you over your competitor. Do your research. What is your competition doing really well and what are the areas haven’t mastered? If you can capitalise on your competitor’s weaknesses by offering a service that meets those needs convincingly you’re giving them a very persuasive reason to choose you. Just remember to stay true to your core values. Your strength lies in offering only what you wholeheartedly believe in.

Build these foundations into your brand right from the start and watch your business flourish. If you’re already established it’s never too late to start, adjust your strategy and in no time you too will stand out from the crowd.

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.