The challenge here was to develop a visual identity that showcased this brand as trustworthy, ethical and sophisticated.

The process began with a brand identity discovery session where we identified the key values and target market for the brand. We also evaluated the competition in order to determine how we could give this brand a unique selling point and differentiate it from its competitors.

To further enhance the values this brand represents we selected a green toned colour which represents calmness and prestige. To complement the colour we teamed it with a beautiful gold to add a touch of elegance. As the colour was also not being used by any competing brands it will also be visually impactful in the saturated market real estate market.

The tagline ‘Property Solutions Made Easy’ has been designed to be of use across both the sales and education arms of the business and to appeal to the target market.