MARMALADE MONEY
Branding & Visual Identity Design including Logo & Style Guide.
Marmalade Money specialises in one on one
mentoring for up and coming mortgage brokers new to the industry. Offering leading training and professional development programs tailored to suit the individual needs of the broker and their business.
MARMALADE MONEY
Branding & Visual Identity Design including Logo & Style Guide.
Marmalade Money specialises in one on one
mentoring for up and coming mortgage brokers new to the industry. Offering leading training and professional development programs tailored to suit the individual needs of the broker and their business.
Based on the Brand Essence attributes discovered as part of brand discovery we determined the challenge here was to develop a visual identity that showcased them as passionate, invested, inspiring, knowledgeable and motivating.
Using a play on ‘Marmalade’ to add a touch of playfulness and as inspiration for the colour palette we developed a series of concepts. The circular shape was selected as the design of choice and after a few additional tweaks the Marmalade Money orange was born.
Marmalade Money’s visual brand identity aims to create a relaxed yet professional vibe where the viewer identifies the brand as welcoming and positive.
The logo was also provided in a variety of colour options including black and white, reversed and greyscale and also included a secondary logo with the wording underneath for ease of use in all scenarios.
The modern, colourful, clean and simple design represents Marmalade Money as an approchable and trustworthy brand.
With a modern and simplistic logo the colours needed to really pop to give the logo its stand out appeal.
The bright orange brings in the playful element and exudes friendliness whilst the green grounds the logo and provides a sense of calm and prestige.
The light blue was added as a background accent colour to promote trustworthiness and reliability.
Along with the light blue background two textured backgrounds were also developed to add variety and texture to the overall visual identity and brand.
The modern, colourful, clean and simple design represents Marmalade Money as an approchable and trustworthy brand.
Using a play on ‘Marmalade’ to add a touch of playfulness and as inspiration for the colour palette we developed a series of concepts. The circular shape was selected as the design of choice and after a few additional tweaks the Marmalade Money orange was born.
With a modern and simplistic logo the colours needed to really pop to give the logo its stand out appeal.
The bright orange brings in the playful element and exudes friendliness whilst the green grounds the logo and provides a sense of calm and prestige.
The light blue was added as a background accent colour to promote trustworthiness and reliability.
Marmalade Money’s visual brand identity aims to create a relaxed yet professional vibe where the viewer identifies the brand as welcoming and positive.
The logo was also provided in a variety of colour options including black and white, reversed and greyscale and also included a secondary logo with the wording underneath for ease of use in all scenarios.
Along with the light blue background two textured backgrounds were also developed to add variety and texture to the overall visual identity and brand.
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Please call 02 9000 2240 or send an email to info@wowstudios.com for an obligation free chat. We very much look forward to hearing from you!
