Existing Brand Self-Evaluation Guide

Thanks for signing up!

A self-assessment tool for purpose-driven women in business.

Your brand is more than just a logo — it’s the feeling you create, the story you tell, and the reputation you build. Whether you’re rebranding or refining, this checklist will help you uncover hidden gaps, clarify your purpose, and create a brand that truly aligns with who you are and what you stand for. Let’s bring your brand into focus and elevate your impact.

Want to learn more?

Authentically You: Branding from the heart

You’re not just building a business; you’re building a brand that reflects you. You started (or You’re starting) your business with passion and purpose. Now it’s time to build a brand that aligns with who you are—and attracts the people who need you most.

Craft a Brand That Empowers Your Business to Grow

Enquire about our Brand Development & Transformation Packages

You’ve built your business with passion and purpose, now it’s time your brand reflects that. Whether you’re refining your look, launching a new chapter, or ready to ditch DIY, we’re here to help.

We craft intentional, strategic branding designed to help you grow.

Every package includes:

Brand Discovery Session – to uncover your brand values, voice & goals
Custom Logo Suite – with primary & secondary logos
Colour Palette & Typography – crafted for clarity, personality, and consistency
Brand Guidelines – your visual rulebook
Ongoing Support – because good branding isn’t one-and-done
Based in Sydney, working with small businesses Australia-wide