BLENDING AI WITH THE CREATIVE PROCESS
“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.”
Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence
Welcome to another edition of Big Branding for Little Businesses. Hopefully the beginning of 2025 has been kind and your back in the swing of things, kicking goals and starting out the new year strong and refreshed!
This month, we are going to talk about AI and how you can use it for good instead of evil. As time has progressed, we are starting to understand how AI can assist the creative process for designers seasoned and new alike. By blending AI into the creative process, amazing things can happen! It’s all about learning how to use AI without letting it dominate and take over the process. The process should be enhanced by AI but still remain a human driven creative process.
Warmly, Alysha
Owner, Wow Studios
TABLE OF CONTENTS
Exciting News – Wow Studios is teaming up with Fairfield City HQ
Let’s Talk Branding – How blending AI into the creative process can actually help!
Upcoming Workshops – Free workshops with Fairfield City HQ
Past Stories – More blogs about branding.
Feel Inspired – Best Ad Campaigns to Inspire You in 2025
EXCITING NEWS
WOW STUDIOS IS TEAMING UP WITH FAIRFIELD CITY HQ
This month, Alysha will be delivering her Branding Masterclass Series FREE in partnership with Fairfield City HQ and Fairfield Council.
To truly stand out and capture your audience’s attention, you need more than just a great product or service – you need a compelling and authentic brand and this interactive, hands-on course is designed to help you do just that!
If your keen to come along and learn the tools and foundational strategies needed to bring your brand to life – and stand out in a crowded market, register with Fairfield City HQ today! The first session in the series is on Thursday February 6th 2025.
LET’S TALK BRANDING
HOW BLENDING AI INTO THE CREATIVE PROCESS CAN ACTUALLY HELP!
It’s time to embrace AI.
AI isn’t just a tool you should try anymore, it’s here to stay and it’s time to embrace the technology and integrate it into your creative processes.
Despite initial concerns, the industry is finally adapting and understanding how AI can be a source of inspiration and assist in the creative process. Read on to find out more about how AI can help!
AI Concept Exploration
AI has become a great way to get your creative juices flowing. From outside the box, unusual and even sometimes crazy concepts to intriguing, thought provoking designs, AI expands your horizons and can greatly assist in the process of developing new and creative concepts. It challenges the status quo and fuses quirky and unique ideas with your existing style, ensuring you stay on brand but continue to innovate.
AI Data Driven Insights
By integrating AI into your creative process, you now have the opportunity to input consumer driven data around marketing trends, consumer behaviour and even what your competitors are doing to assist in the design process. AI can consider all these factors and help you refine your ideas to ensure they are going to resonate with your target audience. From image styles to fonts and colours, AI also helps ensure you communicate effectively.
AI Creative Visual Effects & Image Enhancement
With the integration of AI into photo manipulation software, creating funky designs, removing unwanted objects and fixing up previously unusable photos is now becoming so much easier. AI can suggest fun visual effects and turn a simple image into something eye-catching!
AI Automation
AI is speeding up the boring bits of the design process. By automating repetitive tasks, creating templates and streamlining production, AI is a game-changer when it comes to giving you back more time to focus on the creative.
Remember though, AI can’t replace the human element!
Whilst it’s a fantastic tool, it’s important to blend AI into your creative process without letting it take over! AI isn’t intuitive, it can generate ideas based on what you input; however, it cannot replace human creativity and lacks emotional understanding and social niceties.
Its also important to remember that AI is a tool based on learning from others. To ensure your design is original it’s vital that you still add your own creative input into the process. Use AI to assist in the creative brainstorming process, then take those ideas and make them your own!
UPCOMING WORKSHOPS & EDUCATION NEWS
FREE BRAND MASTERCLASS!!
This month, Alysha will be delivering her Branding Masterclass Series FREE in partnership with Fairfield City HQ and Fairfield Council.
If your keen to come along and learn the tools and foundational strategies needed to bring your brand to life – and stand out in a crowded market, register with Fairfield City HQ today!
WANT TO LEARN MORE, CHECK OUT SOME OF OUR PAST STORIES
January has rolled around again, and with that flip of the calendar, its time to plan ahead and start building your brand and marketing strategies for the year to come!
To help you out, here are some of my favourite insights from The 2025 Artlist Trend Report.
As small business owners we wear many hats and with technology advancing so rapidly it can be easy to feel like you’re quickly falling behind. Today I am going to highlight a few key things you should prioritise on learning to help your small business thrive this year. What’s your first ‘How to’ goal for 2025 going to be?
I have shown you how to create a target audience and build your reputation, now its time to get to the heart of what drives success, especially in the small business world. Purpose-driven brands do more than just make money, they seek to better the world and their customers by making a positive difference and putting action behind their brand mission and purpose!
FEEL INSPIRED
#9 amazing example of purpose driven marketing leading your campaigns.
Best Ad Campaigns to Inspire You in 2025
CREATE THE UNEXPECTED, DELIVER HAPPINESS!
HELP US RAISE FUNDS FOR THE OZ QUEER HAGS
Wow Studios is once again on aboard to help the Oz Queer Hags with their 2025 Sydney Mardi Gras Parade Float and right now they are trying to raise much needed funds to bring to life their Bluebird Revelry theme. With over $3000 worth of prizes available in their silent auction, there is something for everyone!
https://aus.givergy.com/OzQueerHags
Auction Ends Wed 5th February at 6.30pm so get online and place your bid!
WOW STUDIOS – WE BRING YOUR CREATIVE IDEAS TO LIFE
