MARIGOLD ANZ CONSUMER TRENDS INDEX REPORT
Marigold recently released their 2024 ANZ Consumer Trends Index report.
Jam packed full of simple to understand and super useful and actionable data on ANZ consumer trends, this report highlights information every small business owner needs to know to be successful in 2024.
‘It has never been more important for brands to listen to consumers rather than market to them. The voice of the consumer is one of the most important signals a brand can consider when building a roadmap for success — ignoring the needs and sentiment from consumers is an easily avoidable misstep.’ (Marigold Consumer Trends Index 2023).
There are six key consumer trend takeaways (summarised below) that the report delves into with some fantastic insights all backed up by statistics that help shine a light on what your small business should be focused on in the new year. The information is incredibly useful, very easy to understand and will help get your mind ticking on what you can do in 2024 to build customer loyalty and build your business.
It’s a must read for everyone in business, big or small.
We would love to hear what you thought of this consumer trends report. What did you find useful? What has it inspired you to add to your 2024 brand & marketing strategy?
