When it comes to standing out from the crowd, Illustrations can be a powerful tool.
Done right, illustrations are memorable, unique, and packed full of personality. A great illustration can draw the attention of the viewer, tell a story, or share an idea at a glance.
And the best bit is there are no limitations on what you can portray. Illustrations give you a creative edge that traditional photographs and type can’t do on their own. When you design a custom illustration from scratch it’s an opportunity to create a visual that is unique to you and an expression of your brand and what your organisation stands for.
AN ILLUSTRATION TELLS A THOUSAND WORDS
Illustrations can be beautiful, funny or informative. They tell a story, represent ideas and convey information quickly and easily to the viewer. What might take a paragraph or two to explain via text can be conveyed in an instant with an illustration. Need to tell people where the drink stations and toilets are at your event, create an illustrative map. Want to showcase cultural diversity, use an illustration and include an array of avatars that showcase different nationalities. Want people to know what your poster is all about without the need for text, use an illustration.
SIMPLIFY YOUR MESSAGE WITH ILLUSTRATION
Text heavy documents can be overwhelming and hard for the reader to follow and digest. Rather than use a bunch of dot points, why not create a series of icons. Need to use statistics or data, create a chart or an infographic instead of putting the data in a table. Not only does an illustration simplify the message, it’s a lot more interesting.
ADD PERSONALITY WITH ILLUSTRATIONS THAT MATCH YOUR BRAND
Using illustration helps give your business a personality. It builds authenticity and adds warmth and lightness to your communications. Regardless of whether your brand is quite formal and professional or more laid back and relaxed, illustrations help convey emotion and give the viewer clues as to what doing business with you would be like.
THEME YOUR COMMUNICATIONS WITH ILLUSTRATIONS OR ICONS
Want a way to differentiate between different functions of your business or perhaps different events or years. Illustration, especially when used with limited colour palettes is a great way to liven up a concept and ensure clear communication from year to year or team to team.
GRAB ATTENTION WITH STANDOUT ILLUSTRATIONS THAT JUMP OFF THE PAGE
Illustrations are a fun and creative way to get attention. Use them on your signage, billboards, promotions and so much more. Want a visual that tells the viewer immediately who the advertisement represents, create a mascot. Use speech bubble to highlight key points and make particularly important information like the price stand out.
BE UNIQUE
Stock photography has been around for a long time now and consumers are getting used to the visuals and starting to ignore imagery more and more. When you use an eye-catching illustration you can break through the visual clutter. By creating a one-of-a-kind visual that doesn’t look like everything else out there you are more likely to catch the eye of the viewer. Give them something they don’t see every day and they will stand up and pay attention.
Illustration is a great way to create impact and draw in your audience. No matter what your designing, be it a poster, flyer or even a product catalogue. Illustrations will always enhance your design and your message. Consider adding illustration to your next project and if you need a little help, reach out. We would love to help bring your creative ideas to life!