MARIGOLD ANZ CONSUMER TRENDS INDEX REPORT

Marigold recently released their 2024 ANZ Consumer Trends Index report.

Jam packed full of simple to understand and super useful and actionable data on ANZ consumer trends, this report highlights information every small business owner needs to know to be successful in 2024.

‘It has never been more important for brands to listen to consumers rather than market to them. The voice of the consumer is one of the most important signals a brand can consider when building a roadmap for success — ignoring the needs and sentiment from consumers is an easily avoidable misstep.’ (Marigold Consumer Trends Index 2023).

Consumer Trend Takeaways

There are six key consumer trend takeaways (summarised below) that the report delves into with some fantastic insights all backed up by statistics that help shine a light on what your small business should be focused on in the new year. The information is incredibly useful, very easy to understand and will help get your mind ticking on what you can do in 2024 to build customer loyalty and build your business.

It’s a must read for everyone in business, big or small.

Here is the link.

We would love to hear what you thought of this consumer trends report. What did you find useful? What has it inspired you to add to your 2024 brand & marketing strategy?

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.