QR CODES – ARE THEY STILL A GOOD IDEA?

Thanks to Covid, QR codes are now a normal part of society and everyone knows how to use them. But does that make them a good idea for your business card and marketing materials?

The answer is YES. Here are a couple of reasons why this technology lives on in a post pandemic world and is a must for your small business.

QR codes give you flexibility

Even if your details change, your QR code can be updated. This ensures that even if a customer received your card years ago and you have since moved offices, they will still be able to get your most up to date information.

QR codes allow you to share more information

Your QR code can be linked to a wide variety of locations. It could be a direct link to add your phone number to the user’s phone, show examples of your work or perhaps a link to your website. Your QR code gives the user instant access allowing you to provide more information about your organisation or business while they are engaged. You could also link it to your Google reviews to showcase your reputation in the industry or share a free resource. Whatever you chose to use the QR code for, it’s a valuable resource, just make sure you have a purpose that makes sense.

A word of warning, however, make sure you keep your content on the QR code link up to date. If the link breaks or becomes out of date, then it isn’t much use and defeats the purpose of why you created it.

QR codes are simple to setup and easy to use so why not incorporate them into your marketing. If you are already using them, how are you using them? Share your comments and let’s inspire each other!

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.