LOGO TRENDS IN A DIGITAL WORLD

Now more than ever, how a brand represents itself in the digital world can make or break them. Today we are going to take a look at some of the current and emerging logo trends and how designers are applying them in the digital space.

LESS IS MORE

Over time the trend to simplify logos has remained steadfast. A clutter-free, minimalist design allows your brand to stand out and grab the viewer’s attention. In a visually cluttered world, simple stands out and with digital applications becoming the norm a simple logo also loads more quickly and looks great both big and small.

RESPONSIVE DESIGNS

Going one step further from just creating a logo that works in different sizes, responsive logos change depending on their application. From bright and vibrant to grayed out, your logo can be used as a tool in the digital world to visually represent a users login status, showcase when they are in a members area and more.

TYPOGRAPHIC LOGOS

Always a front runner, this long-standing trend is a surefire way to create a logo that’s all about brand recognition and more importantly a really easy way to create a responsive design that is easily recognisable no matter the use. Facebook, for example does this really well. On small tiles and icons they simply use the ‘F’ rather than the whole word and without doubt we all know exactly what that stands for.

SKETCHED DESIGNS & ILLUSTRATIONS

With so many brands embracing digital art, it can be refreshing to see something a little bit quirky or traditional. A hand-drawn logo allows the brand to showcase their style and often adds warmth and a break from all the digital clutter we are bombarded with on a daily basis.

GRADIENT LOGOS

Colour gradients can be used to add an element of playfulness to your logo and give it a more dynamic look and feel. Brands such as Apple Music and Google have helped make this a way to stand out. A gradient is also a fun way to subtly animate your logo in the online space and bring it to life.

LOGOS WITH DEPTH

Gone are the days of flat logos, these days designers are adding subtle shadows and giving logos a 3D effect. This is particularly appealing when presented in the digital space. 3D logos jump off the page and give your brand visual appeal.

LAYERING & BRIGHT COLOURS

Using layering and variations of thickness is another way to give a logo some depth and make it eye-catching. Overlapping elements, textures and bright, dynamic colours can also be used with layers to great effect in the digital space. With brands moving more and more aspects of their marketing online, the need for a vivid colour palette has never been more important and when printing is less of a concern you can go wild.

INCOMPLETE

Overlapping letters, negative space disappearing letters and shapes are all fun ways to draw attention. Done well, they give your logo a playful and less formal vibe and when you add in elements like gradients and drop shadows suddenly your digital logo can literally jump off the page.

And that’s just the tip of the iceberg. As technology continues to evolve so too will the tools we can use to create dynamic and eye-catching designs. If you haven’t truly embraced the digital world yet, there is no time like the present. Take a look at your logo. Perhaps it’s time to spice things up!

Want to know what makes a logo great? Read our blog here.

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.