Is it time for a new logo?

Even the best brands recognise that over time logo’s can become outdated. It may seem scary to take the leap and get a new logo, however if you do it right the impact can be instant and profitable. If you’re questioning if it’s time for your business to do a refresh or logo redesign, read on.

No matter your size, the right logo builds brand recognition trust and credibility with your audience so it’s vital to keep it up to date. But how do you know when it’s time to create a new logo. If you read through this list and agree with any of them, it’s probably time to take the plunge.

IT LOOKS OUTDATED

Just like fashions, logo trends & tastes change over time. What was cool ten years ago probably isn’t today. If your logo looks like you just stepped out of a time machine, perception of your business will be that you are out of touch.

IT’S NOT DIGITAL FRIENDLY

As technology evolves the way we use our logo also changes. Now more than ever you need a highly adaptable logo. It should be simple and easily recognisable with a number of simplified variations. If your logo is complex and cannot be broken down to be easily readable on small screens and in those little social media circles your going to struggle in today’s digital world.

IT DOESN’T REPRESENT ‘YOU’ ANYMORE

Businesses evolve, grow, shift markets, gain new audiences and even change values over time. As a result your logo might not be representing your business in the best light anymore, and if you have a new audience you may find it tough to connect with them if there is a mismatch.

IT’S TOO SIMILLAR TO YOUR COMPETITION

Perhaps when you were starting out you purchased a cookie cutter design or over time new businesses have entered the market with similar brand colours or a design that looks a lot like yours. The purpose of your logo is customer brand recognition, if your brand is being diluted by the competition than its time for a change. That could be just a few tweaks or a whole new logo.

YOUR COMPETITORS ARE UPDATING

Over time industries shift and change and businesses often rebrand around the same time as their competitors to keep their competitive advantage. If your competition is updating and you don’t, you may appear out of touch or unwilling to move forward with the times. Consumers want to feel they are dealing with a business at the top of their game.

YOU MADE IT YOURSELF

Whilst that may have helped you save money at the beginning when every cent mattered A home designed logo will never have the polished look of a professional one and won’t resonate with your audience. Consumers today are very savvy and they can tell. A home designed logo can make you look cheap and inferior to other brands. There is more to a logo than just a pretty design. It needs to showcase your core values and connect with your target audience. Investing in a professional new logo is well worth the investment.

BUT HOW?

So how do you upgrade your logo without losing your customer base? A good designer will keep the essence of your brand alive and preserve your brand history. You don’t need to change your look completely to shake things up. Minimal changes or tweaks can often give you a new, modern look whilst retaining what you love about the logo you have.

Here’s a few famous examples to give you some inspiration.

Redesigning your logo isn’t a decision to be taken lightly but it is definitely worth the investment. Consumers expect sleek, modern designs that work seamlessly across all aspects of digital marketing and anything less could be impacting your business. Take your time, do your research, find a designer you trust and then embrace the journey. A new logo could be just what you need!

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.